Primo Registrations Is Now PrimoReg | Trusted Number Plate Specialists
Today we’re sharing an important update about our journey. After more than two decades of helping drivers buy, sell, and transfer personalised number plates, Primo Registrations is evolving. We’re changing our name to PrimoReg. It’s a small change on the surface, but one that reflects how our customers already use us, talk about us, and find us online.
Over 20 Years of Experience and Nearly 250,000 Registrations
Since we were established over 20 years ago, we’ve had the privilege of handling nearly 250,000 registrations across the UK. In that time, the automotive world has changed dramatically. Cars have evolved, technology has moved on, and online buying has become the norm.
What hasn’t changed is our commitment to doing things properly. We’ve always focused on accuracy, compliance, and clear advice, especially in an industry that can feel complicated if you’re unfamiliar with the rules.
Why We Changed Our Name to PrimoReg
The reason for the change is simple: we wanted to make things easier. Over the years, many customers naturally shortened “Primo Registrations” to “Primo Reg” when emailing us, recommending us to friends, or searching for us online.
The shortened name stuck, and we realised it made perfect sense to adopt it officially. PrimoReg is quicker to say, easier to remember, and simpler to type, while still staying true to who we are and what we do.
The Same Trusted Business, Just a Simpler Name
This is a name change only. PrimoReg is the same business, with the same ownership, the same experienced team, and the same high standards that have guided us for more than two decades.
Our processes, compliance with DVLA regulations, and attention to detail remain exactly the same. If you’ve trusted us before, you can be confident nothing has changed behind the scenes.
Making Personalised Number Plates Simple
Personalised number plates can involve certificates, transfers, and strict DVLA rules. We know that paperwork and terminology can feel daunting, particularly for first-time buyers.
Our role has always been to take that complexity and make it straightforward. Moving from Primo Registrations to PrimoReg is a natural extension of that philosophy: fewer words, less friction, and a clearer experience from start to finish.
What This Means for Our Customers
You’ll start to see the PrimoReg name across our website, emails, and communications. While the branding may look slightly refreshed, everything else stays reassuringly familiar.
Our customer support team is still here to help, our systems still protect your data, and our experience continues to underpin every registration and transfer we handle.
Built on Trust and Proven Experience
Handling nearly 250,000 registrations is something we’re genuinely proud of. It represents thousands of successful transfers, carefully produced number plates, and customers who trusted us with something personal to them.
That history matters. PrimoReg builds on it rather than replacing it, combining proven experience with a clearer, more modern identity. Check out some of our past customers here.
Looking Ahead with PrimoReg
Ultimately, this change is about clarity and convenience. PrimoReg reflects how customers already see us: approachable, efficient, and straightforward. It keeps the trusted “Primo” at the heart of our name while modernising how we present ourselves.
As we look ahead, we’re excited about what’s next. Thank you for being part of our story so far. We’re proud of our past, focused on the present, and committed to helping personalise the future for many years to come.
